VIII. Fujifilm GFX50S


Purchase GFX50s Camera Here: Fujifilm GFX 50S 51.4MP Mirrorless Medium Format Camera (Body Only)

Purchase GF32-64mmF4 R LM WR Lens Here: Fujifilm GF 32-64mm f/4.0 R LM WR Lens with 3 UV/CPL/ND8 Filters + Battery + Remote + LensPen + Optical Cleaner + Blower + Kit

The future of photography is here now and many photographers don’t even know it.

G = Medium Format
F = Film
X = Fujifilm X-Series Stuff
50 = Megapixel count
S = DSLR style

Understanding the Focal Length Ratio on Medium Format GFX50S Camera

  1. Ultra wide GF23mmF4 R LM WR (equivalent to 18mm in the 35mm format)
  2. Wide-angle standard zoom GF32-64mmF4 R LM WR (equivalent to 25-51mm in the 35mm format)
  3. Wide GF45mmF2.8 R WR (equivalent to 35mm in the 35mm format)
  4. The Standard prime GF63mmF2.8 R WR (equivalent to 50mm in the 35mm format)
  5. Fast aperture mid-telephoto GF110mmF2 R LM WR (equivalent to 87mm in the 35mm format)
  6. Mid-telephoto macro 1:0.5 GF120mmF4 Macro R LM OIS WR (equivalent to 95mm in the 35mm format)


Pre-Shopping experience investigating the Fuji brand and purchase of GFX50s.

My first take on following Fujifilm on social media has been so far an interesting experience. As a long time Canon and Leica photographer/user/follower of those product brands I have clicked “Like” on the Fujifilm Faceback pages and Twitter accounts to get a feel for the Fujifilm products. On the YouTube channels you get Fujifilm X photographers and limited abilities to comment on any of the videos. Some of the videos don’t make sense and come from amateur photographers that seam to blow smoke up consumers arses with rhetoric that is condescending to the astute photographer while the rare videos shown are interesting and fantastic.

A few weeks in of researching the GFX50s I found a post by Fujifilm Australia Facebook page and Instagram page regarding the performance of the camera. This needs to be discussed regarding how camera companies advertise to consumers and I found myself investigating and questioning the performance of GFX50s so putting pen to paper or finger tips to keyboard to rant on the thoughts off a how Fujifilm are advertising their camera’s with my understanding that they are some way miss leading with their posts. (In the blog section titled “Fujifilm Promote Manipulated Image to Sell GFX 50s Camera”.)

I’ve enjoyed watching “The Angry Photographer” on YouTube with claims that the camera made him cry on how good the camera is. This is the first photographer that is not pissing in peoples pocket and deceiving the public. Fujifilm need to fix the issue of photographers that they work with and support to promote the brand with real un-manipulated content.

3rd June 2017 the order was placed for the GFX 50s and I decided to go with the GF 32-64mm f/4 R LM WR lens for more coverage and reminded me of the Canon EF 24-105mm which I loved as an all rounder zoom lens and a good starter for medium format. I look forward to seeing the comparison between Canon and Fujifilm and the truth about camera performance. Either it performs as advertised or it doesn’t. Lets see if Fujifilm claim the camera does what it says it does and my opinion will be “no holds barred” review on the matter.

There’s no doubt Fujifilm caught my attention with this release but this direction of medium format has something to do with future proofing a photographers content. For now I’ll hold back on what I mean by future proof until I can sit down and technically review the results from the camera.


What appeals to me the most about the GFX50s is the old school design with external manual dials with Shutter and ISO function on the camera body. This applies to my shooting technique coming from my love of shooting with film cameras but the added bonus is aperture control on the lens. Look at all the lenses today don’t allow manual aperture control. why? (Manual lenses will always last longer than fancy electronic versions that rely on auto focus and electronically controlled aperture but at least it is one less electronic component to worry about failing. I know there is A for aperture on the GFX lenses but if you do get stuck chances are you will be able too still use the lens manually)

The old saying “Less is More” and I think Fujifilm know this and someone in the design department won the argument with incorporating mechanical functions over complete digital electronic design. The GFX50s looks to be a testament to traditional values and love of basic photography. Thank you Fujifilm.

More to follow on this review will blow your mind when I shoot the camera with Canon FD lenses with medium format. I will be the first photographer to do this style of photography and test this on the street. For the first time I’m kind of excited with this project especially with the how the results will be with a 51.4 megapixel sensor.


6th June 2017 The camera is in hand and quite “GRIPALICIOUS” yes you heard it right gripalicious which means grippy, delightful secure and safe when holding a camera in hand. This form factor might feel right for me but it could be a different story for you. I have medium sized hands so this should give you a good idea of how the camera might be for you when holding it.

Unboxing Video:

7th June 2017 

Read more on RAW testing in the Blog

The Fujifilm photograph in RAW has added an extra step for those who don’t have CC (Adobe Creative Cloud) with processing the RAF File (.RAF) as it must be converted into a workable .DNG file for use in Lightroom or Photoshop Pre CC versions.

Here is an example of the workflow:

  1. Take Photograph
  2. Place the captured files into your desired folders on computer. (i.e RAW Photographs Folder)
  3. Run the DNG Converter Program.
  4. Click Extract button – Select file source RAF File (.RAF) and Select a desired output folder (i.e Photographs Folder)
  5. Click Convert run the process. (New files are placed in file folder ready to edit in Lightroom and Photoshop/Bridge.

DNG Converter

The conversion of RAW original .RAF file straight out of the camera will now be converted into a DNG File (.dng) and look something like this in the folder: DSCF1000

8 June 2017


[•] Old Helensburgh Railway Tunnel in B&W

Best RAW Converter Results

After testing the other RAW converters (As mentioned in the Blog) I will use the Adobe DNG Converter as part of my workflow based on preference and the results.

It will be important to work out what your preferred file conversion is from RAW to Jepg to minimize the storage of files on Hard Drive.

File Sizes and Workflow

A medium format photograph starts as 110mb file in .RAF format. After RAW conversion becomes 50mb .DNG format and then after editing in Photoshop or Lightroom 880mb .PSD file into a finished Jpeg around 44mb.

Medium format is no doubt a big step up from a full frame camera. Has a more filmic look and produces a very lovely grain. 51.4 Megapixels sensor is it too much or what about the 14 stops dynamic range? I think it is a real treat for photographers. This technology will flow down to Full Frame cameras in time. For general use with the GFX50s my camera settings are set on standard (Provia) but there are some really nice options like choosing a film simulation setting named “Velvia/Vivid” which is a Vibrant reproduction, ideal for landscape and nature. I’ll definitely try that on a few landscape scenes in the following weeks.

So far I have deliberately shot most of my photographs with the camera settings two stops under to see how the image holds up to the processing. Result below with Helensburgh Tunnel.

The verdict so far with the Fujifilm sensor images look better edited in B&W with low light photographs with higher ISO 800 and above. All this rainy weather and dull light will have to wait for a sunny day to see how the colours perform with this camera.

The .RAF was 106MB The PSD file was 767MB, The colour Jepg was 44.1MB as the black and white resulted in 21.7MB.


The process on colour is not as punchy as a Canon DSLR and not a problem just be aware that you will find yourself increasing the saturation a tad more in Photoshop. I love the end result when processing the photographs and the image allows plenty of room for adjustment to the look you want to achieve.  Sunlit days are not a problem and the dynamic range is great even when shooting directly into the sun with no loss in image quality. The camera seams to really hold its own in bright situations with no digital banding and had no issue in getting the right exposure. The viewfinder is easy on the eye, bright and clear and easy to use. I have slowed down more using this camera and this is a good thing and feels relaxing. Have to admit an enjoyable camera to use.

The manual dial shutter dial forces you to think on shutter speed as the exposure adjustment between each selection is about 3 stops. You will be using the dial more often and some might not like this camera function as other brands allow you can keep going on winding the shutter all the way up or down. To me it feels old school and I’m not in any rush each time I take a photograph. Shooting a wedding might be a different story and long term will this impact the camera with more wear and tear only time will tell. The shutter sound is a nice solid clunk and reminds me of closing the door on a vintage car.  You can’t say “They don’t make them like they used too” with this camera the build quality is exceptional. 10 out of 10.


[•] Autumn Trees


[•] Hunter Valley Light, NSW, Australia.



[•] Tree Shadow Hunter Valley, NSW, Australia.

Any photograph I process in colour I find I can’t help myself having a quick look at the results of processing a black and white. I think the Black and whites are processed better than a Leica Monochrom in fact this camera is a Leica Monochrom killer. Sorry Leica.



[•] International Convention Centre Sydney 2017

Fujifilm GFX50s with 32-64mm F4
Aperture: F11, Shutter 1600Sec, ISO: 1600

The GFX50s will eat architecture for breakfast and is a dominate power house. It’s been a while since I last visited Darling Harbour, Sydney. Today its the middle of winter but we were blessed with some magnificent sunlight and blue sky its was a real treat to bring along the camera for a little street photography and to see the International Convention Centre finished in person is stunning. What a gem the architect behind this project must be proud as punch with the end result . Do you think the new convention centre is beautiful?. I think the reflection off the water makes it look even better. The sunlight shines off all the glass angle and the triangle gives visual of a sparkly diamond in the morning sunlight.


[•] Fujifilm GFX50S Tour Model

Fujifilm GFX50s with 32-64mm F4
Aperture: F4, Shutter 1/60Sec, ISO: 6400

July 28th, 2017

After purchasing a new camera was invited to a fun late afternoon event at the Fujifilm GFX50S Tour, held at Sydney Prop Specialists Studio 16 on Carrington Rd, Marrickville.

Lovely model had to put up with us annoying photographers and cold winter temperature.

Some of the results with studio flash on the demo camera looked really good. I shot this on ambient light high ISO slow shutter and at F4. Has a little grain but is quite passable I really should of taken the time and used the flash setup they had but oh well.

On the bright side got to meet a few other photographers and picked up a neat Fujifilm showbag with some goodies. The night turned out to be an enjoyable Fujifilm Tour of the camera’s and talks from photographers that were lucky enough to get their hands on the GFX50s prior to release.. The lucky sods have the best job in the world.

Shooting Panoramic’s 


Items Required: Manfrotto Tripod, Manfrotto 303SPH Pano Head, Fujifilm Shutter Release Cable, Fujifilm GFX50S Camera with 32-64mm F4 Lens.



Set up with any camera with the Manfrotto 303SPH head is no easy feat but hopefully this write up can help steer you in the right direction to achieve optimal nodal point between the sensor and lens.

The panoramic head has three axis of directions to move the camera into position to find the nodal point.


To find this position will determine whether or not you will get a parallax error in the stitching of the multiple photographs you take to achieve a perfect panoramic .

The first thing to do attach camera quick release place and make sure it is square and tight to the bottom of the camera. Any little bit of movement can throw the setup out. And be mindful not to over tighten as you can thread the camera holding screw which will really mess up your day.

Once attached to tripod and pano head rotate the camera so that the lens faces downwards towards the ground. On the lens you will see white marking lines these will help align the lens up with the centre of the tripod.

Another trick is to rotate the entire pano head and look at the setup and see the the lens barrel rotates perfectly without any wobble.

Now that you have the basic horizontal alignment you must now find the nodal point. This can be found by looking through the viewfinder at two posts in front of you and as you rotate the lens see if the two posts especially the first post does not move out of position. (To understand this hold your hand up and point your finger to the sky in front of your face. Now open and close left eye then right eye a couple of times. Notice the position of your finger moves. This is basically what we are trying to do with the camera and eliminate that movement) When you move the angle the camera during rotation keep adjusting and looking at the posts until they stay in position. I find that a push pull trick with the upper plate helps and then tighten off the screw. This can take a few attempts so don’t get too flustered.

With these basic steps complete the next step is upload the jpeg images and import into Photoshop (File, Automate, Photomerge) Auto and Press OK.

At this stage this will determine a clean stitch with all the photographs taken showing either an error or successful merger.

(Other software is photographing Spherical Panoramics I recommend PTGui)



Adapters & Legacy Glass


The use of Fotodiox Pro adaptor and legacy glass. As a technical professional with a Forensic Specialist and Photogrammetry background I relish in pushing the limits of photography and thinking outside the box.  Hopefully in future posts I inspire an army of photographers that want to expand their portfolio away from the norm and boring to produce one of a kind photographs that tell a compelling story.  Often the best photographs in the world are taken with an experimentation technique and kept close to the heart of the best photographers. Lucky for you I’m sharing the pot gold at the end of the rainbow.

[•] GFX 50s with Canon FD 17mm F2.8

[•] Fujifilm GFX 50s with Canon FD 50mm F1.2L


GFX50s 24mm Canon FD

Photo taken with the Fujifilm GFX50S with 24mm FD 1.4L shot wide open and show the performance of the lens. Renders with a 3D depth as shown. Evident that this lens is an excellent performer. On medium format vignetting is typical with lenses wider the 28mm. Easy fix is to crop or process out the vignette with adobe bridge raw.



More info here:

Fujifilm where is a complete package a promotional GFX 50s kit with lens and a Fujifilm bag ?


[•] p 🔺 z r 🔺 h n

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