VIII. Fujifilm GFX50S


[•] Deep Blue

Sublime Point Lookout is 415.41 metres above the sea level. GFX50s with 32-64mm Shutter: 1/60Sec, Aperture: F11, ISO:400

[•] Mirrored Opera House

Purchase GFX50s Camera Here: Fujifilm GFX 50S 51.4MP Mirrorless Medium Format Camera (Body Only)

Purchase GF32-64mmF4 R LM WR Lens Here: Fujifilm GF 32-64mm f/4.0 R LM WR Lens with 3 UV/CPL/ND8 Filters + Battery + Remote + LensPen + Optical Cleaner + Blower + Kit

The future of photography is here now and many photographers don’t even know it.

G = Medium Format
F = Film
X = Fujifilm X-Series Stuff
50 = Megapixel count
S = DSLR style

Understanding the Focal Length Ratio on Medium Format GFX50S Camera

  1. Ultra wide GF23mmF4 R LM WR (equivalent to 18mm in the 35mm format)
  2. Wide-angle standard zoom GF32-64mmF4 R LM WR (equivalent to 25-51mm in the 35mm format)
  3. Wide GF45mmF2.8 R WR (equivalent to 35mm in the 35mm format)
  4. The Standard prime GF63mmF2.8 R WR (equivalent to 50mm in the 35mm format)
  5. Fast aperture mid-telephoto GF110mmF2 R LM WR (equivalent to 87mm in the 35mm format)
  6. Mid-telephoto macro 1:0.5 GF120mmF4 Macro R LM OIS WR (equivalent to 95mm in the 35mm format)

Pre-Shopping experience investigating the Fuji brand and purchase of GFX50s.

My first take on following Fujifilm on social media has been so far an interesting experience. As a long time Canon and Leica photographer of those product I have clicked “Like” on the Fujifilm Faceback pages and Twitter accounts to get a feel for the Fujifilm products. On the YouTube channels you get Fujifilm X photographers and limited abilities to comment on any of the videos. Some of the videos don’t make sense and come from amateur photographers that seam to blow smoke up consumers arses with rhetoric that is condescending to the astute photographer while the rare videos shown are interesting and fantastic.

A few weeks into researching the GFX50s I found some of the Fujifilm advertising miss leading with posts on social media and this comes from the people they select that manipulated content and added click bait titles on posts.

I’ve enjoyed watching some photographers on YouTube with claims on how good the camera is. It great when photographers don’t deceive the public. Fujifilm need to fix the issue of photographers that they work with and support to promote the brand with real un-manipulated content.

3rd June 2017 the order was placed for the GFX 50s and I decided to go with the GF 32-64mm f/4 R LM WR lens for more coverage and reminded me of the Canon EF 24-105mm which I loved as an all rounder zoom lens and a good starter for medium format. I look forward to seeing the comparison between Canon and Fujifilm and the truth about camera performance. Either it performs as advertised or it doesn’t. Lets see if Fujifilm claim the camera does what it says it does and my opinion will be “no holds barred” review on the matter.

There’s no doubt Fujifilm caught my attention with this release but this direction of medium format has something to do with future proofing a photographers content. For now I’ll hold back on what I mean by future proof until I can sit down and technically review the results from the camera.


What appeals to me the most about the GFX50s is the old school design with external manual dials with Shutter and ISO function on the camera body. This applies to my shooting technique coming from my love of shooting with film cameras but the added bonus is aperture control on the lens. Look at all the lenses today don’t allow manual aperture control. why? (Manual lenses will always last longer than fancy electronic versions that rely on auto focus and electronically controlled aperture but at least it is one less electronic component to worry about failing. I know there is A for aperture on the GFX lenses but if you do get stuck chances are you will be able too still use the lens manually)

The old saying “Less is More” and I think Fujifilm know this and someone in the design department won the argument with incorporating mechanical functions over complete digital electronic design. The GFX50s looks to be a testament to traditional values and love of basic photography. Thank you Fujifilm.


6th June 2017 The camera is in hand and quite “GRIPALICIOUS” yes you heard it right gripalicious which means grippy, delightful secure and safe when holding a camera in hand. This form factor might feel right for me but it could be a different story for you. I have medium sized hands so this should give you a good idea of how the camera might be for you when holding it.

7th June 2017

Read more on RAW testing in the Blog

The Fujifilm photograph in RAW has added an extra step for those who don’t have CC (Adobe Creative Cloud) with processing the RAF File (.RAF) as it must be converted into a workable .DNG file for use in Lightroom or Photoshop Pre CC versions.

Here is an example of the workflow:

  1. Take Photograph
  2. Place the captured files into your desired folders on computer. (i.e RAW Photographs Folder)
  3. Run the DNG Converter Program.
  4. Click Extract button – Select file source RAF File (.RAF) and Select a desired output folder (i.e Photographs Folder)
  5. Click Convert run the process. (New files are placed in file folder ready to edit in Lightroom and Photoshop/Bridge.
DNG Converter

The conversion of RAW original .RAF file straight out of the camera will now be converted into a DNG File (.dng) and look something like this in the folder: DSCF1000

Best RAW Converter Results

After testing the other RAW converters (As mentioned in the Blog) I will use the Adobe DNG Converter as part of my workflow based on preference and the results.

It will be important to work out what your preferred file conversion is from RAW to Jepg to minimize the storage of files on Hard Drive.


[•] Fujifilm GFX50s Destroys Leica Monochom

File Sizes and Workflow

A medium format photograph starts as 110mb file in .RAF format. After RAW conversion becomes 50mb .DNG format and then after editing in Photoshop or Lightroom 880mb .PSD file into a finished Jpeg around 44mb.

Medium format is no doubt a big step up from a full frame camera. Has a more filmic look and produces a very lovely grain. 51.4 Megapixels sensor is it too much or what about the 14 stops dynamic range? I think it is a real treat for photographers. This technology will flow down to Full Frame cameras in time. For general use with the GFX50s my camera settings are set on standard (Provia) but there are some really nice options like choosing a film simulation setting named “Velvia/Vivid” which is a Vibrant reproduction, ideal for landscape and nature. I’ll definitely try that on a few landscape scenes in the following weeks.

So far I have deliberately shot most of my photographs with the camera settings two stops under to see how the image holds up to the processing. Result below with Helensburgh Tunnel.

The verdict so far with the Fujifilm sensor images look better edited in B&W with low light photographs with higher ISO 800 and above. All this rainy weather and dull light will have to wait for a sunny day to see how the colours perform with this camera.

The .RAF was 106MB The PSD file was 767MB, The colour Jepg was 44.1MB as the black and white resulted in 21.7MB.


After install and running the software you can only use this program if you connect your Fujifilm camera. Which is a bit of a letdown as I prefer just dropping my SD card into the computer and not add this extra step for post processing. Also this puts pressure on using the camera port all the time which in my opinion adds more wear and tear on the connection port. (Please fix this Fuji don’t lock us out of software/hardware like Apple) This type of restrictions drive me away from companies/products.

Must make sure you set the menu in camera “Connection Setting” – “PC Connection Mode” to USB RAW Convert.


Now you will see the RAW images as seen in screenshot.

On right hand side ” Conversion Settings Pane” drop down list choose Jepg or Tiff. In my case I wanted Tiff. And any other correction just change them as desired to suit your needs. The Film simulation is a fantastic option if your your camera settings are set as standard.


Right Click on thumbnail “Convert”

Convert is straight forward though I encountered a few shut downs with the SD card and computer as there are some bugs to iron out.

Once converted your lovely readable Tiff or Jepg File is ready for Post in any software editor or if happy upload to desired social media.


Ill take the Tiff to Adobe Bridge as I want more control on editing.

Exposure, Highlights, Shadows, Clarity and Saturation are examples of further imaging tweaking I like to add to an image.

The results are promising so far. Just the SD card issue connecting and reconnecting is something that I need to address. Maybe drop the images onto the desktop and run the software straight from a folder will be the best option.

Only gripe as I said connecting the camera every time to run software is painful. Wish we could just register our camera’s serial number to the software.


The process on colour is not as punchy as a Canon DSLR and not a problem just be aware that you will find yourself increasing the saturation a tad more in Photoshop. I love the end result when processing the photographs and the image allows plenty of room for adjustment to the look you want to achieve. Sunlit days are not a problem and the dynamic range is great even when shooting directly into the sun with no loss in image quality. The camera seams to really hold its own in bright situations with no digital banding and had no issue in getting the right exposure. The viewfinder is easy on the eye, bright and clear and easy to use. I have slowed down more using this camera and this is a good thing and feels relaxing. Have to admit an enjoyable camera to use.

The manual dial shutter dial forces you to think on shutter speed as the exposure adjustment between each selection is about 3 stops. You will be using the dial more often and some might not like this camera function as other brands allow you can keep going on winding the shutter all the way up or down. (Put the shutter dial on T model to have more freedom if needed) To me it feels old school and I’m not in any rush each time I take a photograph. Shooting a wedding might be a different story and long term will this impact the camera with more wear and tear only time will tell. The shutter sound is a nice solid clunk and reminds me of closing the door on a vintage car. You can’t say “They don’t make them like they used too” with this camera the build quality is exceptional. 10 out of 10.


[•] Autumn Trees

[•] Hunter Valley Light, NSW, Australia.

[•] Tree Shadow Hunter Valley, NSW, Australia.

Any photograph I process in colour I find I can’t help myself having a quick look at the results of processing a black and white. I think the Black and whites are processed better than a Leica Monochrom in fact this camera is a Leica Monochrom killer. Sorry Leica.


[•] International Convention Centre Sydney 2017

Fujifilm GFX50s with 32-64mm F4
Aperture: F11, Shutter 1600Sec, ISO: 1600

The GFX50s will eat architecture for breakfast and is a dominate power house. It’s been a while since I last visited Darling Harbour, Sydney. Today its the middle of winter but we were blessed with some magnificent sunlight and blue sky its was a real treat to bring along the camera for a little street photography and to see the International Convention Centre finished in person is stunning. What a gem the architect behind this project must be proud as punch with the end result . Do you think the new convention centre is beautiful?. I think the reflection off the water makes it look even better. The sunlight shines off all the glass angle and the triangle gives visual of a sparkly diamond in the morning sunlight.


[•] Fujifilm GFX50S Tour Model

Fujifilm GFX50s with 32-64mm F4
Aperture: F4, Shutter 1/60Sec, ISO: 6400

July 28th, 2017

After purchasing a new camera was invited to a fun late afternoon event at the Fujifilm GFX50S Tour, held at Sydney Prop Specialists Studio 16 on Carrington Rd, Marrickville.

Lovely model had to put up with us annoying photographers and cold winter temperature.

Some of the results with studio flash on the demo camera looked really good. I shot this on ambient light high ISO slow shutter and at F4. Has a little grain but is quite passable I really should of taken the time and used the flash setup they had but oh well.

On the bright side got to meet a few other photographers and picked up a neat Fujifilm show bag with some goodies. The night turned out to be an enjoyable Fujifilm Tour of the camera’s and talks from photographers that were lucky enough to get their hands on the GFX50s prior to release.. The lucky sods have the best job in the world.

Adapters & Legacy Glass

GFX50S 35mm Mode

The use of Fotodiox Pro adaptor and legacy glass. As a technical professional with a Forensic Specialist and Photogrammetry background I relish in pushing the limits of photography and thinking outside the box. Hopefully in future posts I inspire an army of photographers that want to expand their portfolio away from the norm and boring to produce one of a kind photographs that tell a compelling story. Often the best photographs in the world are taken with an experimentation technique and kept close to the heart of the best photographers. Lucky for you I’m sharing the pot gold at the end of the rainbow.

[•] GFX 50s with Canon FD 17mm F2.8

As Fujifilm have released the new firmware 3.0 this is a quick setup guide for 35mm Format Mode.

The new firmware feature makes it possible add and edit lens profile information within the GFX50S menu when standard 35mm lenses are attached with an adaptor .

Step 1) Attach adaptor to Lens (My choice adaptor is the Fotodiox Pro FD-GFX)

Step 2) Attach Lens & Adaptor to camera

Step 3) Turn on Camera – Press Menu (Camera picture or Third menu down) Page 2 – “Mount Adaptor Setting” – OK – “Lens Registration” OK – Lens 1 Enter “Focal Length Setting” i.e 17mm

The setup I decided on were as follows:

Lens 1= 17mm ,

Lens 2 = 20mm,

Lens 3 = 24mm,

Lens 4 = 28mm,

Lens 5 = 35mm,

Lens 6 = 50mm

Step 4) Make sure 35mm Format Mode is :ON in other sub menu.

Note: Make sure the lens on the camera is selected with Lens registration so that the lens matches with the photographs EXIF data.

Note: Adobe Camera RAW and Adobe Bridge does not support 35mm custom crop mode and is currently not supported for Fujifilm GFX-50S.

[•] Canon FD 55mm 1.2 in 35mm Crop Mode

Photo’s taken with the Fujifilm GFX50S and Canon FD 24mm FD 1.4L wide open really demonstrates the performance of vintage lenses. Renders are beautiful with a 3D depth. Evident that the lens is an excellent performer on medium format and is enjoyable and satisfying. Vignetting is typical with lenses wider the 28mm. Easy fix is to crop or process out the vignette with adobe bridge raw.

[•] Meerkat – GFX50s With Canon FD 85mm F1.2L
[•] Bee Free – GFX50s With Canon FD 85mm F1.2L
[•] Baby Emu’s – GFX50s with Canon FD 85mm 1.2L

Fujifilm GF 32-64-mm F4 Lens


[•] Inner Child

Back to the drawing board and testing in afternoon sunlight on a subject with the background 3 stops difference. I couldn’t decide on the black & white or colour for this photograph so here is the colour version. On social media I have one or the other to mix it up to see which one is preferred. The more I use the Fujifilm GFX50S I tend to like the black and whites on editing. This was taken with the 32-64mm GF lens.

Chasing light with Fuji is today’s little project. The natural Australian landscape produces many natural wonders. Often many photographers add filters to their photography and with the added bonus of the film simulation built into the camera’s menu settings I wanted to share the importance of shooting RAW and editing the final image as a clean photograph.


[•] Chasing Light – Australian Landscapes.

Less is more and the backdrop on Australian flora speaks for itself. Basically the editing was simple curves adjust, saturation, vibrance and contrast.


[•] Chasing Light V2 – Australian Landscapes

[•] Bombo Quarry, NSW, Australia.

[•] Bombo Quarry, NSW, Australia.

[•] Juxtaposition.

[•] Sydney Opera House

It’s been a while since I last visited Sydney Harbour.

These photographs were taken in the middle of winter and I was blessed with some magnificent sunlight and blue sky. It was a real treat to bring the Fujifilm GFX50s for a little photography and carry out further testing. The camera does punch above the full frame weight class and the challenge was to photograph the Sydney Opera House with the feeling that you are standing there there along with me.

I have been using Fujifilm GFX50s for over a year with no issues. The file sizes add up so be prepared to have ample storage if you get this camera.

If you were to visit Sydney what is the first thing you would like to see and or photograph?


[•] Sydney Opera House V2
[•] Sea Cliff Bridge, NSW, Australia GFX50s
[•] Three Sisters, Blue Mountains

October 11th 2018

I have wanted to capture the Three Sisters at Katoomba for some time and to highlight the beauty of the Blue Mountains with medium format. Lovely colours out of this camera mid day was not an issue.

[•] Canon F-1New 50th Anniversary Gold Edition

GFX50s is a nice example of using it for product photography.


[•] Sydney Opera House Panoramic

6 photographs totalling a 76MB Panoramic editing in Photoshop.

The ultimate goal and purchase of the GFX was to produce stunning panoramic landscapes. Finally after all this time I’ve had good results from using this camera. There is a blog post on the setup with the only difference that I decided to adapt Pentax 6X7 lenses.

[•] Fujifilm GFX50s with Pentax 45mm 6X7 SMC Lens

Using the GFX I wanted to highlight the importance of what Australia really should look like when it comes to the most photographed land marks. These series will be an going project to capture Panoramics of key landmarks different from everyone else. This is what I call the epitome of Australian landscapes with the gum-tree especially this large one that sits just above the Opera house in the Royal Botanical Gardens. I find this tree helps complete that Australian picture. Amazing how a tree can soften architecture and lets not forget the Sydney Harbour Bridge in all her glory. The Luna Park snugly captured under the bridge in beautiful detail thanks to the GFX50s. Years of waiting to do it right and with medium format stitched panoramic.

10th April 2019 Recent addition a lens hood to the Pentax 45mm lens to help minimise lens flare on the panoramic’s.


More info here:

Fujifilm where is a complete package a promotional GFX 50s kit with lens and a Fujifilm bag ?

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[•] p 🔺 z r 🔺 h n



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